Paradis To Go began as small cafe located south of Union Square. A mom-and-pop startup, the owners of their namesake cafe were on a limited budget, so having well-designed logo that could give them mileage was important. After over 20 years, the logo has successfully withstood the test of time, giving the owners a high return on their branding investment as they expanded to their Hudson Yards kiosk and food carts. The signature robin’s egg color and clean graphics make their branded food trucks located throughout Hudson Yards easy to identify for delicious food to go.

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