With the launch of their flagship Nifty Hit, a lighter with an integrated one-hitter, Nifty Goods wanted to ensure their branding conveyed a sense of quality and tradition. This called for a hand drawn logo for a vintage feel. Koolgirlposse developed the tagline “Purveyors of Leisure” speaking to the experience of recreational (or medicinal) cannabis use.

Additionally, koolgirlposse provided a tactility study, exploring the pairing of body colors and texture to metal finish and knurled patterns. The branding elements are used functionally throughout the product, with the Nifty “bullet” – the top view of the one hitter — being molded into the lighter tab.

The packaging of each individual lighter truly captured the brand attitude and created a precious experience when interacting with the product for the first time. A corresponding countertop display was developed to highlight the product features and show off the color options.

Helium Design – Industrial Design