Plume provides a luxury system for storing adult pleasure products. Accented with metal and leather finishes, the lacquer boxes and softcases are constructed of high end materials. The graphics elevate the brand perception, starting with the art direction of the photos in which a sumptuous bedroom setting with classic still life lighting provides the mise en scene for the lockable Plume box and zippered soft case.

Layers of contrasting matte and glossy textures, spot UVs, gold ink envelop the products. At the same time, the graphic elements include an Art Deco style feather pattern, along with a set of bespoke icons. The logo successfully works in print, etched into wood, and silkscreened on fabric.

Arsenio Garcia Industrial Design
Shannon O’Hara Photography